Brainstorming of the Music Marketing Project

  Me and my group were assigned a project about music marketing and how a brand develops and the process that they have to go through to get their music known.  Our first step was to choose our song based on the genre that we were given, we chose Nightrunning by Cage the Elephant. We created a a schedule of dates to plan out what our project was going to look like, for example of for when we wanted to have parts of the project done by.

Next with our chosen genre we were told to research two companies that include two bands of our genre. This research included a description of the two companies, examples of the bands that they are partnered with. Next we had to choose two bands within that company that made the music of the genre that we had and research about them as well.

The next step in our process was to create the story board for the music video, so when we went to go film it we had it all planned out on what shots we wanted to shoot for the video. We also created a sort of script of shots of what the shots be when we went to go and film. These shots were not exactly what we used because we had to compromise of what we had and what we could accomplish.

 We did have a couple of challenges when we were coming up with the idea of what we wanted the video to be about because each person came up with their own idea in their minds of what they wanted the video to look like, so we had to vote on one of the ideas.  Our next steps are to finish up our presentation that we will be presenting in class and to finish editing which both of these things should be completed in the next couple of days.